Advertising Plan

Here is our TV Commercial. We presented it today .

Apple and Orange

Originally uploaded by isapisa.

We (Steven, Julia and I) worked hard this morning doing our TV commerical for the advertising class. Not easy...but we took all the pictures needed (fingers crossed) to edit it in photoshop a little (that will be me) and to then put it into a motion picture with sounds (that will be Steven's job)... The ice cream at the end was delicious though .

Today, although I am in Spring Break, I will be working on a TV commercial that will advertise our superb Saporito Sapore Ice Cream at a local TV channel.
The idea is to get two fruits talking, one is sad because children won't eat fruits, the other one has got the solution of how to make the sad one feel better; and that is: Saporito Sapore. Get in the assembly line and become an ice cream scoop!

And yes we did our presentation today. We all dressed up (sorry, don't have a picture) and the teacher loved IT. It was fun and I wasn't even that nervous anymore when talking.

Here is the presentation. Not that much different to the report. And I know, my name is wrong...But I cannot change it, 'cause I didn't do it.

Today was the deadline for our advertising plan of Saporito Sapore Ice Cream Inc.
Our presentation will be on Wednesday, so little change will still occur on our PPP before I will put it up.

Advertising Plan - Saporito Sapore

At the beginning of our work, our group put together a time frame for the individual steps that have to be done in order to advance with the advertising plan.
But deadlines are not met by all our group members, as there is no real motivation and people that motivate other people get tired of motivating them, as there are no results. As a result of this, those, who depend on the results of others for their work cannot meet their deadlines either.
So what is there to do? Talking and repeating does not work anymore.
Any ideas for motivating groups?

I have finished my industry analysis. Here it is plus the research.

And then we also have this Historical Context so far.

We are a little behind in our time plan, as expected but still need to keep the speed up so we can do a good job on this.

During my research for some ice cream industry data, I came across this cow.

source: U.S. Dairy Export Council

I know, I know...It's not too important. I will continue with the serious stuff.

This is our time plan until the 19th March, when the advertising plan is due.
So now I will work for that, so we can stick to it hopefully.

After noticing that our product only has one local competitor (which was Jamba Juice for the product smoothies), we decided to change our product into ice cream, that is Italian ice cream.
So now our company's name is Saporito Sapore - Ice Cream Co.

On Friday we will have a group meeting settling all the important things, that we need to do research on for our advertising plan.