Three down today and two more to go.. yay 
I started off with Business Finance this morning, continued with Sports/Event Marketing and finished my day with Global marketing. And it doesn't stop yet, I still have International Economics (tomorrow) and Sociology (next Monday) to go.
But now I'm gonna eat something (something real besides cookies and oranges)
one more down, 5 more to go! I am done with marketing research and should know all about sampling plan, questionnaire design process, marketing research process, hypothesis development, why marketing research is needed, how to work with SPSS (Statistical analysis programme), how to present the data...
An updated version of our marketing research process. We had to define three decision that we are going to take, based on a questionnaire and focus groups.
In Event Marketing, the project assigned was to create an event (theoretically) at our campus to introduce a product/service that is not yet widely available in the target market.
Here is the report on the event, which will be presented today .
In global marketing, we have to present a SWOT (strentghs, weaknesses, opportunities, threats) and a PEST (political, economical, socio-cultural, technical) analysis today. We chose the Vélib concept (bike rental programme introduced in Paris previous summer) and we will introduce it in Miami.
I decided to change my major from Marketing to International Business. I will still finish all marketing courses. In short, I will graduate in IB with a marketing minor.
There are few things, which I noticed in London, that I would like to share with you.
First of all, while waiting in the wrong building (until I asked again someone) for the Second Life conference to start, I picked up this advertising in a business magazine.
For those who have difficulties to decipher the very straight forward and distorted message: "It's not who you marry. It's where you marry."
Can you be any blunter than this? And, I assume, as it was in a business magazine in a business environment on a business table, that it is aimed at business women...
And this is what I saw at the famous Carnaby street. I thought it was a brilliant idea (though not new) that fits very well to the London area, doesn't disturb any passer-by, and it is rather helpful too.
Now, thinking of the Vélib (Vélo Libre - Bicycle rental) in Paris, that might be a nice combination.
And, last but not least, a little message that made me smile and I hope it will you too. Would make a catchy make-up advertising line.
I found this Absolut Cut ad while doing some research for Marketing Research, as we picked up our marketing plan about Absolut Cut from two years ago.
Things changed since then, as it was very very hard to find any info on Absolut Cut then. Now it's already on YouTube.
Something that I think every marketing student should watch or hear Unfortunately, it is from a German comedian/cabaret artist.
What do you do when you have no clue how to proceed in your professional career?
Well, you create a marketing plan!
A marketing plan about yourself.
I (= my skills and knowledge) am the product and now I just have to market myself.
This, I thought, seemed to be fairly easy but apparently it is not so. To find a start I listed, first of all, everything that I can do, from formal to informal education, skills and knowledge. Through some brainstorming we (Hagen and Christine Graf and I) came to the conclusion that the important things are the facts and the story.
It's kind of obvious, right? Exactly the same as in successful marketing:
Facts + Story = Product!
The second P: Price.
How much do I want to earn?
How much do I need? --> I found that out.
What kind of life do I want to have?
Where do I want to live?
What can I work as with my education and how much would I get?
...
Everything is leading back to the one and only question: What do I want?
And with keeping up the research, looking around, reading and talking to people, I am getting a step closer every time to finding out exactly, what that will be.
Where do I want to work?
Well, “country-wise” I have no real preferences, to where it could lead me...However, no countries that are politically unsafe. Here, you could ask me about the definition, but lets stick with “no battle zones” for the beginning.
And what companies (am I looking for)?
I could start with the list of the companies situated in Silicon Valley continuing with those present in Europe and China.
Maybe anyone has suggestions, as what companies are in the coming?
My current situation is to apply for internship of a minimum of 6 months starting next June. That gives me two semesters to apply and I will start next week. By the end of December (before Christmas Day), I want to have sent out 105 applications.
I have to make a strict plan and stick with it to get my set task done per week.
105/15 weeks = 7 applications per week during a total of 5 hours.
Good Luck! to me then I guess...And happy researching, writing and mouse-clicking.
