Quite a Back Number...

...or quite a "forward" number?

After this conference and already having mentioned that approaches and development in France seem to be from the yesterdays, I wonder, why international companies, small or bigger European companies, that offer e-commerce and Web 2.0 solutions, do not see this market gap in France? Or is it because, as I also noticed, consumers and clients are not yet ready in France?

Besides Hofstede's five cultural dimensions (having in mind uncertainty avoidance) and what they say about France, I am simply wondering how French companies will succeed in expanding into other European countries or eventually internationally and especially in the U.S.?

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